In lesson 1 we cover the biggest mistake that a majority of business owners make with their website and SEO strategy. Knowing this and applying our powerful ninja strategies will make the difference between having a website that supplies your business with a never-ending supply of customers and a website that gathers dust on page 3 of Google.
In lesson 2 we start right into the meat and potatoes of how to get your website to the top of the Search Engines. You’ll learn the secrets of how the Google algorithm (ranking system) works and how you can use this to gain a competitive edge. In this part of the workshop, you’ll learn the Major 3 Factors that Google uses to determine how to rank your website. We’ll also show you exactly how to control each factor to gain a crushing advantage over your competition.
Lesson 3 – How to optimize on-site and on-page
In lesson 3 we’ll guide you through how to do all of your on-site and on-page SEO properly. As the name implies, on-site and on-page is everything you do ON your website, as opposed to things you do on other websites, social media, etc. There is an exact set of rules to follow to be successful and these are given to you step-by-step. Once you set this up correctly, you’ll already be ahead of 80% of the other website owners.
Lesson 4 – How to do off-page SEO
In lesson 4 you will learn all about off-page SEO. This section covers the most closely guarded secrets of SEO Experts, as it deals with getting links to your website from other high authority and powerful websites. This is where the real ranking power comes into play. However, as with any powerful strategy, if done wrong it can be powerfully destructive. We’ll show you how and where to get links that are safe and trusted by Google, without blowing up your website.
Lesson 5 – Getting out of the Google penalty box
In lesson 5 we go into great detail on how to comply with the best practices, to prevent your website from being penalized – or how to recover its rankings if it has already been penalized. We are constantly doing penalty recovery work with website owners whose sites were penalized due to poorly done SEO, so don’t worry. We’re experts when it comes to getting and keeping you out of the penalty box.
Lesson 6 – Your website design
In lesson 6 we cover one of the most important elements to getting more online customers…your website design! The average website visitor takes 7 seconds to make up their mind about a website before leaving. That means the first impression will make or break your results. No amount of traffic to your site will help you if that traffic doesn’t STAY! In this section we cover everything from correct colors for your market; proper page layout; best design for user experience and much more.
Lesson 7 – Converting visitors to customers
In lesson 7 we get to the final piece of the puzzle – how to make the visitor CONVERT into a customer. The average website converts a shockingly low 1% of its visitors. We’ll show you what you need to do to raise this number into the double digits, turning a large number of visitors into customers.
Lesson 8 – Your most important asset
In lesson 8 we show you one of the most powerful uses of your website that most website owners completely miss…growing your future client base by building a list of people hungry for your services. This is advanced online marketing technology, but it’s just too important not to cover!